Our Story

HOW IT STARTED

Back in 2009, Dr. Robert Wang had one goal: make home cooking less of a hassle. The result? A smart multi-cooker that did more than anyone expected—and kicked off a kitchen counter revolution. Fast-forward through a few million fans, sold-out Black Fridays, and one internet-breaking community later, Instant Pot became the pressure cooker that launched a thousand dinner plans.

Alt text: Dr. Robert Wang, founder and inventor of Instant Pot®, smiling slightly while wearing glasses and a plaid shirt, with a softly lit background featuring faint diagrams on a whiteboard.

Dr. Robert Wang, co-founder of Instant Pot®, smiling as he slices tomatoes and bell peppers on a cutting board in a home kitchen. He’s wearing an Instant Pot® apron, with an Instant Pot® appliance visible in the foreground.

But we didn’t stop there.

We kept expanding—air fryers, toaster ovens, rice cookers, frothers—because a one-pot wonder is great, but a full kitchen lineup? That’s game-changing. We’re cooking up the next chapter with sharper tools, smarter tech, and a whole lot of flavor.

MADE FOR THE MAKERS

We serve the multitaskers, the first-time cooks, the flavor chasers, the meal preppers, and the midnight snackers. If it’s edible and it fits in a pot (or on a tray, or in a basket)—you’re in the club.